“Quantifying risks, thorough analysis of the market and unrelenting determination would enable any individual to identify their unique direction to glory” was and is the impulse of Mr SLN Viswanathan. As a teen out of curiosity, Mr. Viswanathan began trading tending to familiarise the economic world. The younger SLN sibling, also a commerce graduate joined his brother in 1996 to establish the trading division of the company.
His exemplary business sense was derived from the early understanding of financial markets. Concrete experiences eventually enabled Mr Viswanathan to evaluate opportunities in the coffee industry in several angles. The business ethics and evaluations perspectives followed by Mr. Viswanathan is extremely unique and has ensured prominent results.
The remarkable journey began ever since he initiated a step further along with his brother and embarked on trading and exports of coffee. Making a bold move by diversifying into an extremely competitive market with invariable risk that was contingent on annual coffee production and price variance in relation to the international coffee markets
With keen interest in the hospitality industry he founded Purple Palms resort in Coorg. A resort with world class facilities and mesmerizing atmosphere that never fails to impress any of its guests.
Mr. Viswanathan has been of vital support to the firm ever since the brothers decided to mark the initial move. An entrepreneur who spares few hours every day to gauge the stock markets and calibrate his strategies accordingly. His decisions carry phenomenal accuracy and his contributions have a very positive impact on the firm.
